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Consumers who love everyday casual products that are functional, fun and affordable have adored the Basic Essentials® brand for nearly 20 years.

A favorite of Millennials, young couples just starting out, and the budget conscious, Basic Essentials offers simple but smart and innovative kitchenware products at unbelievable values. From our healthy cooking Ceramic Non-stick Collection and extra durable Pre-seasoned Cast Iron Collection, to our new oven to table thermal shockproof Borosilicate Glass Bakeware Collection and more.

So if you want the best value in prep, cook and serve products, get the brand that puts the fun in functional – Basic Essentials.